• Because Rochestarians
    Like Real Beer

What is Rochester Real Beer?

The Rochester Real Beer Week & Expo are produced by the Business Association of the South Wedge, to help them with projects such as public art, banners, benches, bike racks, free concerts, plants / flowers and landscaping in local parks, neighborhood clean-up efforts, area promotion, and the South Wedge Quarterly.The money raised at this event is reinvested in the South Wedge community.

We hope you will consider supporting these events and the South Wedge. Thanks!

Recent posts


You Are What You Drink

In life, we deal with stereotypes on the regular. We’re judged by what clothes we wear, what hairstyle we have, what music we are into, the list goes on and on. Do you think you can read a person based on the beer they drink? Read below and see if you fall into any of these beer stereotypes.

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Swiftwater Flows From Rochester

Swiftwater Brewing has been busy the past couple years, since opening in January 2015 at 378 Mt. Hope Avenue in the South Wedge neighborhood.

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Beer Week Survival

Another week of good friends and good beer is upon us: the 2017 Rochester Real Beer Week. It’s easy to just survive the Week: stay home and look at photos of the events on Facebook. What good does that do you, though? The point is to not just experience it, but to truly enjoy it, to savor the staggering amount ...

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You Can’t Start a Beer Trail by Yourself

Over the last couple of years many brewers in the area have gotten together as an informal group that meets once monthly to enjoy each others’ successes and address challenges. These meetings of the 585 Brewers are as informal as possible. No Robert’s rules, no voting, no business. We are a bunch of friends who share a common occupation and ...

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Hello Friends!

My, my, my…you are looking thirsty! And I am here to be your beacon of hope!

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2017 Featured Brewer: Dean Jones

The Genesee Tap Room sits on the best restaurant real estate in Rochester, and each week hundreds of people, both locals  and visitors from out of town, flock there to gawk at the waterfall and the gorge. By all accounts, the 5-year-old pub is a stunning success, a large part of which is due to the little 20 barrel brewhouse ...

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Featured Brewer: Bruce Lish

Bruce Lish, this year’s featured brewer, is proof that the American Dream can still be lived. At least his version of the dream, which tends to involve lifting heavy sacks of grain and sweating over huge vats of boiling liquid. It might be hard work, but Lish spent most of the last 20 years doing what he loves- brewing beer- ...

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Last Year’s Real Beer Week Winning Launch Beer: STONEYARD’S JUICEHEAD DIPA

Jay Nichols, owner of Stoneyard Brewing, explains it succinctly: “We don’t do small.”He’s not just talking about the big fellaswho work for Stoneyard. In less than twoyears, the Brockport brewery has established itself as a premier producer of heavyhitting, yet remarkably balanced beers.

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Happy Beer Week 2016, Peoples!

Wow. I am so damn proud of this city, sometimes I truly can’t fathom it. And in writing this, I have quickly come to the realization that this is one of those moments! We are in our fifth year of Rochester Real Beer Week! Can you believe it? We have half of a decade under our belt (well, darn close).

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Mike Ford and Johnny Tran Unedited Interview

Why did you want to open a clothing store and why did you choose to do it in the city and specifically the Wedge? Mike: Before opening thread I had worked in other clothing stores; both independently owned boutiques and retail stores. My friend Sandy, who I opened thread with, and I were both at a point in our lives ...

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John Urlaub

Meet John Urlaub, owner of Rohrbach Brewing Company. I recently caught up with John at Rohrbach’s Production Brewery & Tasting Room to learn more about one of the city’s first craft breweries. A Rochester native and graduate of St. Bonaventure University, he worked for Kodak before starting the brewery. His Kodak career included several relocations, including Los Angeles where he ...

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Crushing the Can Myths

For years, glass bottles were the packaging choice for craft brewers. But recently, a growing number of canned beer has appeared on the shelves at your local beer store. Canning seems to have become a hot trend in the craft beer market, with more and more brands adding this alternative packaging to their lineup. So what’s with the cans? Isn’t ...

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